When I was 24 a kitten came into my life. A few weeks later, that kitten got a sister. Less than a year later we added to our family. A year after that we adopted one more. And 11 months laster, our family became complete.
I never knew how much I loved cats until I raised one from infant hood. Wanting only the absolute best for my furry family I did my homework. Hours and hours of research went into finding what made certain things (food, dishes, litter) better than other things.
If I found value in my findings and changed my purchasing patterns, maybe others will too.